Let’s face it.
We all have personal visions of what we want to get out of our blogging experience.
Each and everyone of us are individual, have different personalities, and have different home/work circumstances.
Therefore, your personality and personal circumstance actually has a HUGE impact on how you conduct your blog and get out of your blogging experience.
For example, a busy (and often stressed) mother of two children under the age of 5 (and their are thousands of mom boggers) cannot run her blog the same as a 20+ year old male who has the time to spend ten (child free and distraction free) hours per day on his blog.
Do you see what I’m trying to get across here?
Different personality’s and circumstances
affect how you are able to run your blog
So with this in mind, do you want to find out what type of blogger you are?
I’m not talking about the different business blog models; I’m talking about YOU as a person on what you’re trying to achieve with your blog.
If you do know what you’re trying to achieve, are you sure you’re developing the right kind of mind-set, foundation and structure to build your Online business?
Let me ask you three questions:
1. Are you happy with where you are right now by blogging?
2. Are you making a consistent monthly residual income?
3. Are you known as a ‘professional blogger’ within your niche?
If you answer no to at least one of these questions, then you’ll find this article helpful in identifying if you’re skipping along the right path to reach your final destination.
I’ve given this great thought over many hours, and I’ve identified the four different types of blogger (in my opinion), and I’ve covered each one in detail.
Once you realise which one you are (or want to be), then you can follow my tips on how to progress along your chosen path.
So let’s start off with blogger type one…
#1 The ‘Just for Fun’ Blogger
Not everyone is interested in making money from their blogs.
There are thousands of people who are happy blogging about their favourite hobby or journaling their adventures with not a pound sign (or dollar) in mind.
Mom bloggers spring to my mind when I think of journal-keeping blogs. They like to document and share their daily life with their children, share recipes, meal ideas and anything in between.
However, many mom and hobby bloggers are savvy and realise that they could make some money (one the side) from their blogs. They are already blogging anyway, so why not make some money from it as a side-hustle!
I know that some hobby bloggers with huge readerships make money by promoting products through an affiliate programme (where they get a commission if they make a sale).
Also some mom bloggers, again with huge readerships, get paid or are given items by companies who want bloggers to promote and recommend their products.
Unfortunately, making money from a hobby blog doesn’t always work out to plan.
Which leads me onto blogger type two…
#2 The ‘Side-Hustle’ Blogger
I think it’s important to realize that not everyone wants to run a full-blown Online business. There can be many reasons for this, but the main two are that people just don’t have the time or the inclination; they’re just looking at what’s known as a ‘side-hustle’; to bring in a little bit of extra cash – pocket money so to speak.
“A side-hustle is a term used to make extra cash that allows
you the freedom to pursue what you’re most interested in”
By doing a ‘side-hustle’ to make some extra cash, there’s no pressure in setting up or running a business from home. Side-hustlers only want to try and make some extra cash to go towards the house-hold bills, a family holiday, car payments or whatever.
There are absolutely dozens of ways to make money on the side, but to give you some examples, side-hustles can range from selling second-hand items on eBay/Gumtree, dog walking or babysitting to offering services in which you have a skill at such as bookkeeping, hairdressing or being a wedding photographer.
So what about blogging as a side-hustle?
While there’s absolutely nothing wrong with blogging in your spare time to make some extra cash, you need to realize that you will have to take blogging a lot more seriously if you want to make a consistent monthly income from it, albeit only a part-time income.
Don’t get me wrong, there’s been absolutely thousands of people who have blogged in their spare time around a full-time job and made a success of it in that they start earning at least a part-time income on a regular basis.
Some people are even lucky enough to leave their full-time employment purely because of the money they are making from part-time blogging.
However, the difference between these people and the people who blog as a side-hustle, is that they treat blogging as starting a business from the onset.
“So if you’re blogging and making very little money from it,
consider if you’re only pursuing blogging as a side-hustle”
Successful bloggers take blogging very seriously by planning out their tasks every day to get them one step further to their goal(s).
There’s no other way around it, you have to work very hard to get your blog noticed in the sea of millions of other blogs. It’s just too competitive today and can only increase in competitiveness as the years go by, therefore pursuing blogging as a ‘side-hustle’ just won’t cut it.
If you want to blog on a part-time basis to earn at least $1,000 per month, then you’re going to have to change your mind-set and become a ‘Business Builder’ in order for your blog to stand any chance of being successful for the long-term.
Let’s put this more bluntly:
Side-Hustle Blogging: Blog in your spare time and you can probably make $500 per month if you’re lucky.
Business Blogging: Blog in your spare time with a business plan and vision in mind and start earning $2,000+ per month plus much more as time goes by.
Disclaimer: I know that there are many different scenarios of bloggers who have made it by blogging as a hobby first or ‘fell’ into blogging by accident.
I’m just trying to get across that this isn’t the norm. You’re probably already aware that approximately 90% of bloggers fail and the main reason is that they don’t take their blogging serious enough and they don’t treat it like a business.
Blogging is far too competitive to not take it serious
I’ll take a guess that the reason why 90% of bloggers fail is because they’re probably side-hustle bloggers or opportunist bloggers.
Which brings me nicely onto blogger type number three…
#3 The ‘Opportunist’ Blogger
So what is an opportunist blogger?
In blogging, and business in general, there are two types of ‘thinkers’.
1. The ‘Opportunist Thinker’ and
2. The ‘Strategic Thinker’.
The Opportunist Thinker:
An opportunity seeker (opportunist) is always looking to make lots of money in the shortest amount of time.
They are likely to jump from one hot opportunity to the next in pursuit of the magic formula which will bring them their riches whilst doing practically nothing to achieve this wealth.
If this ‘wealth’ doesn’t come within the required (short) time-frame, they decide that this opportunity is not for them or does not work, and they move onto the next one. And so on and so on it goes.
The Strategic Thinker:
In comparison, the strategic thinker (business builder) thinks in the totally opposite way to that of the opportunist.
The business builder blogger realises that they have to start from the ground and slowly work their way up. They realise that time is of the essence and they prepare to be patient when it comes to any financial gain from their blog.
The professional blogger has a vision in mind of what they want their business to become and has a set model/system in place to get there.
They don’t deviate away from their business plan; no matter what.
They work slowly, continuously, meticulously and never give up.
Let’s see how you do when you read and relate to these statements below:
I would say 80% of people start Online as opportunist thinkers
I unfortunately was in my early years Online, were you?
So how did you do?
Which section did you relate to the most?
Don’t worry if you relate more to the ‘opportunist’ thinker, it’s nothing to be ashamed of and that can easily be changed.
Also, don’t worry if you have fallen victim to being sold the next best ‘shiny object’ a few times more than you would care to admit; we’ve all been there!
Why You Need to Get Rid of Being an Opportunist Thinker
Opportunists are easy targets to be sold to, that’s how they end up spending more money than they make.
By continuously following the next big thing Online to make easy money, or needing that piece of software to 100% automate a certain task, then they will always be:
- Heading on a downward spiral of further spending/debt;
- Have no control over their financial returns;
- Have no strategic growth for their blogging business;
- Will not have a solid, sustainable long-term business asset.
Do you see where I’m coming from here?
I’m not knocking business opportunities as a whole; some of them I’m sure are very viable and successful.
What I’m trying to get across is that if you want to pursue blogging as a profession and a long-term business, then you need to stop looking for ‘quick fixes’ (which come at a price) and focus in a more business-minded strategic way.
So with that being said, let’s take a glimpse of a professional bloggers ‘strategic’ mind-set.
#4 The ‘Business Builder’ Blogger
So what we have left is the fourth and final type of blogger; the professional business builder.
So how are professional bloggers different from side-hustle and opportunist bloggers?
Unlike the side-hustle blogger:
- They are prepared to treat their blog as a business right from the start
- They do not treat their blog as a hobby or some temporary blog just to make a quick $500 with.
Unlike the opportunist blogger:
- They do not succumb to being sold the latest gadget or script
- They do not fall victim to the latest opportunity
Professional bloggers have managed to put ‘blinkers’ on to avoid all the noise and distractions from around the Internet (which is extremely hard but can be done).
They then focus purely on their blog plan and system which they have diligently put in place.
A Typical Schedule of a Professional Blogger
Professional bloggers start by planning ahead for each month. They will then break down their their tasks for each week, then each day.
So they would schedule their forthcoming projects and tasks as follows:
Monthly Planner > Weekly Planner > Daily Planner
In fact, I know that some plan up to three months ahead!
Think about that for a moment.
These professional bloggers know what they are going to do every single week and day for three months. They have scheduled blog posts, projects, social media, outreach, contacts (or whatever) all over a three month period.
I know this is true because a short while back I reached out to a fairly well-known blogger in the Personal Development niche to see if he was interested in offering discounted copies of my Stop Procrastination Workshop to his readers.
He kindly replied straight away saying that he was very interested but would I get back to him in the New Year as his schedule was full until then. It was only October at the time!
See what I mean?
This is a strategic thinker and business builder at his best.
Even if you only have one hour a day to dedicate to your blogging business, make sure that that one hour counts and plan out exactly what you’re going to do within those 60 minutes.
If you do this, you will see tremendous growth in your Internet business – simply by planning out your daily tasks.
So, what steps should Business Builder bloggers take to ensure they build a profitable blogging business?
i. Which Type of Blog Model Do You Want To Run?
First you need to identify the type of Blog you want to run.
You have to keep in mind that nothing is set in stone when it comes to blogging. You can pick and choose which elements of blogging you would like to incorporate into your blogging business.
Here’s a breakdown of the main options:
Service Provider – Here your main goal is to use your bogging platform to sell your services. You could be a freelance writer, a business coach, weight loss coach etc. You use your blog to reach out and attract new clients.
Information Product – The main focus for your blog is to sell your own information products. You will likely write regular blog posts to attract traffic and inform/pre-sell your visitors about your range of products.
Physical Products – I know this type of blog is popular with a lot of mom bloggers, especially in the crafts area. These bloggers like to sell their hand-made crafts either directly from their blog, or link to a third-party e-commerce platform to sell their goods i.e. Etsy.
Niche Blogger – This is where you build a blog around a very tight niche and monetize it with Google Adsense and various affiliate programs.
These blog’s rely heavily on search engine traffic to get the majority of their visitors. Niche bloggers build many of these blogs in different niches.
Professional Blogger – A professional blogger is where their one and only blog is their focal point, they continue to build it into an Online asset. They then build upon their Online presence with other elements such as membership sites, coaching, information products etc..
Business Blog – This is where the person has a physical business (ecommerce store or offline store) and use a blogging platform as a way to reach out to new clients to direct them to their main business.
Mom Journal – These are known as Mommy Blogs; mothers who make blog posts documenting their daily life as a family. These moms aren’t concerned with getting visitors to sell to. However, many mommy blogs do very well out of reviewing brands and selling advertising space.
Platform Builder – These people are more likely to be professional writers or speakers and their blog is just a ‘home base’ on the Internet. They are likely to sell their books or speaking engagements from their blog but won’t necessarily write blog posts as they are too busy branding themselves across the Internet doing interviews or guest posting on other sites.
Cherry Picking – This is where you pick the main focal point of your blog (e.g. selling information products), but you also ‘cherry-pick’ other elements to add to your blog. For example, put affiliate links on it, start a mailing list, link out to a third-party e-commerce store etc. It’s totally up to you!
You can read the full article ‘The 8 Different Blogging Business Models’ here.
ii. What’s Your Content Strategy?
What type of blog posts do you want to write?
This depends on what type of blog you’re running and to some degree, your personality.
Types of posts you could write:
- ‘How To’ Tutorials
- List (10 Things You Should Know About ….)
Of course, you don’t have to stick to one type of post throughout your blog. Mix it up a bit and make it more interesting for your visitors, just make sure you keep your same ‘voice’ throughout all of your posts.
How often to post?
If you’re after a large blog following who are eagerly waiting for your next blog post, try and make it as regular as you can. For example, if you’re happy writing two posts a week, then stick to that schedule and your followers will await and look forward to reading your two blog posts per week.
Don’t confuse them by not writing for a week or two then writing three the week after.
Many bloggers these days tend to post an article only once a week or even every two weeks, but these blog posts could be in the region of 2,000+ words each time.
It’s totally up to you.
iii. What’s Your Monetization Strategy?
As a Business Builder blogger, you will eventually want to start earning from your blog. Therefore, it makes sense to put a ‘money plan’ in place in order for this to happen.
This does depend on what type of blog you’re running. For example, if you run a Service Provider blog and your main focus is getting clients, then it would be a bit silly to put Google Adsense ads all over your content as this only encourages your visitors to click away from your site and not purchase any of your services.
Think about what your Most Wanted Response (MWR) is for your blog, i.e. what do you want your visitors to do when they land on your blog?
If it’s to buy your products, then design your site and blog posts to steer visitors to your product money pages.
If it’s to make money from Google Adsense and affiliate programs, then have your ads and affiliate links placed where visitors can see them.
Think about your:
- Type of blog model
- Target market; and
- What your MWR is.
…then devise a monetization strategy around those.
iv. What’s Your Marketing Strategy?
Do you know exactly who you’re target market are?
Where does your target market congregate Online?
Do you know how to ‘go get em’?
These are the three main aspects you need to know before you start doing any kind of marketing.
Once you’ve sat down and worked out the Who, Where and How, then you need to devise a marketing plan to attract as many of these visitors to your site as possible.
Sample marketing plan:
- Start doing some blog commenting on large busy blogs
- Be friendly in forums and have your signature link back to your blog
- Be social on FB, Twitter etc.
- Start Guest Posting on large trafficked blogs
Of course, there’s many many different ways to market your blog, you just have to think what you’re most comfortable doing and ask yourself ‘will this technique bring in lots of visitors?’
Try one or two marketing methods over a period of two/three weeks, evaluate them and if they don’t bring in many visitors, then ditch those methods and move on to two more.
Just because one marketing strategy is effective for one blog and niche, doesn’t necessarily mean that it will be effective for you.
v. What Are Your Goals/Milestones?
You need to know where you’re heading and what you want out of blogging.
Set yourself little goals and work towards them with baby-steps each day until you have achieved them. Eventually all those little goals will lead up to your main ultimate goal.
Do you want to earn $2,000 per month?
Then start with:-
Goal #1 $100 per month milestone
Goal #2 $300 per month milestone
Goal #3 $500 per month milestone
… and so on until you reach $2,000 per month.
Of course, once you reach your $2,000 per month goal, there is nothing stopping you from making a new goal of $5,000 per month. Just use your milestones!
Make sure you have a plan in place on how to get to those little milestones:
- What monetization methods have you got in place? and
- What successful marketing methods are you going to use?
Just be consistent with your marketing and blog post scheduling and you will eventually get there.
Evaluate & Decide
So we’ve covered the four different types of blogger, you now need to evaluate and decide which of the above four you are. I realize that it depends on your family/personal circumstances and what you want to achieve, but be really honest and ask yourself:-
A) Am I happy and content with running a hobby/journal-keeping blog and not be bothered about making any money from my blog?
B) Do I just want to make some extra money from home with no pressure? or
C) I like trying new opportunities and software; I don’t mind losing some money in the process, or
D) Do I really want to become a professional blogger and earn a monthly residual income?
It’s very important that you realise which of the four you want to do as they are all very different and each one takes you into an opposite direction.
Do You Want To Be A) – A ‘Just for Fun’ Blogger?
If you’re currently blogging as a hobby and are happy with what you’re doing and not bothered about making any money from your blog, then carry on with what you’re doing.
There’s nothing much else to say about this, apart from keep having fun!
Do You Want To Be B) – A Side Hustle Blogger?
I’ve just laid out what work needs to be done in order to earn even $200 per month from blogging. It’s a lot of work isn’t it?
The main trait with being successful at blogging is consistency. You have to be very diligent and consistent and do something everyday to work towards your blogging goals.
If you can’t or don’t want to commit to such a huge responsibility such as blogging for an income, then maybe blogging isn’t for you. It’s just too competitive to do a ‘bit of blogging on the side’ for some extra cash.
As a way around this, why not consider becoming a freelancer and write blog posts for other busy bloggers for a fee? Bloggers are likely to advertise for freelance ghost writers on sites such as:
But don’t forget, you still need to declare any income you make to the IRS/Inland Revenue as it’s still classed as a part-time business even if you make money from several different side-hustle projects and don’t really take it ‘that serious’.
The only time you don’t have to declare any money to the IRS/IR is if you sell second-hand items from around your home on eBay or Gumtree.
Do You Want to be C) – An Opportunist Blogger?
If that’s what you’re currently doing and enjoying the ride, then who am I to stop you!
I understand that many people would find blogging boring as you have to be methodical and diligent in your approach, and some people just don’t have the patience or personality to carry this through.
I also realise that blogging and trying out new software, experimental techniques and related opportunities can go hand-in-hand.
Whilst there are many hap-hazard opportunity seekers who go around buying into any opportunity or new piece of software that comes their way without any sort of plan, there will also be Opportunists who actually strategically and logically plan their next move whilst keeping their finances in order.
So if you’re blogging whilst experimenting with new software and opportunities and it’s rocking your boat, then go for it!
Do You Want To Be D) – A Business Builder Blogger?
If you decide that you do want to go down (or stay on) the professional blogging road, then just make sure you get yourself into the right mind-set that blogging is an Internet Business and needs commitment.
Use the sample blog business plan as outlined in section #4 The ‘Business Builder Blogger’ to help you devise (or revise) your own blogging strategy i.e.
- Choose a blog model
- Decide on a content strategy
- Devise a money strategy
- Create a marketing plan
- Set out milestones and goals
You’ll also have to start planning different tasks for each day so you keep moving forward and not waste any of your precious time surfing the Internet or reading forums. Make sure to ‘tick-off’ those daily tasks when you do them; it’s a great sense of accomplishment!
Further Reading in the ‘Start a Business Blog’ Series: