You may have one particular source of traffic to your blog where you excel in, and that’s great!
However, if you’re struggling to get more traffic to your blog then why not try this Guest Post Challenge.
Diversify Your Traffic Sources
As I said above, even if you’re currently getting the majority of your traffic from one particular source (e.g. YouTube, Pinterest, Twitter etc), it’s still a good idea to diversify your traffic sources because you just never know if that traffic source could cease to be sometime in the future.
Things change so quickly Online and channels come and go all the time. For example, remember MySpace and Digg? They used to be so very popular a few short years ago, but are no longer relevant today.
So you never know if YouTube or Pinterest could fall out of fashion sometime in the future, therefore it’s best to start diversifying your traffic sources now, and what better way to do that than with Guest Blogging!
Why Guest Posting?
If done right, guest blogging can be a very lucrative traffic source for bloggers. If you write excellent, lengthy guest posts and get them featured permanently on other relevant, high trafficked blogs, then you can potentially have a steady number of visitors coming to your blog from those guest posts for months and years to come.
It’s a case of ‘owning your niche’ which means that if you write dozens of guest posts within a very tight subject-matter, then those guest posts, and subsequently your blog, will pop up all over the place when people do a search for your subject.
For example, if you specialise in ‘crochet for beginners’ and you write 30 guest posts specifically talking about ‘crochet for beginners’, then your guest posts (with relevant keywords) will show up in search results for a multitude of keywords. This then makes the crochet beginner realise that you are run an authority blog for crochet beginners and they will definitely start to take more notice of you.
As an added side-benefit, you will also have dozens of links pointing to your blog which can help you climb your way up in Google’s search and be more visible when people are looking for information in your niche.
So now you understand that you need to diversify your traffic sources and that guest blogging is a great way to accomplish this to get more traffic to your blog, let’s get started with your 7 day guest post challenge!
Enter your email to download the guest post
worksheets from my free blogging resource library:
#1 What Do You Want to Promote?
The first step before you do any guest blogging at all is to decide what it is that you want to promote.
I strongly advise against sending people to your blogs’ index page, unless your home page has very specific instructions as to what you want your new visitors to do.
You want those guest post readers to read your post, then click through to your blog with something already specific on their minds that they want to get from you.
You don’t want them to randomly land on your blog, have a bit of a wonder around and then leave. This would be a crying waste!
Think of your guest post as a ‘pre-sell’ to get them to do whatever it is that you want them to do:
- Get them to subscribe to your email address (recommended)
- Subscribe to your blog
- Follow you on social media
- Buy an affiliate product
- Buy your own product
- Hire your service
#2 Create Your Guest Blogging ‘Wish List’
You now need to start creating a list of blogs where you would like your guest posts to be featured on.
Which other blogs in your niche do you look up to? What blogs do you admire? Start with these blogs first. Even think about sites such as The Huffington Post or magazine type websites in your niche.
Compile a mixture of large and medium sized blogs.
You probably will only have a small handful of blogs where you know you would like to be featured, so in order to make your list bigger you’ll have to start searching for blogs which accept guest posts.
#3 Create a List of Keyword Phrases
What I mean by this is think of different keyword phrases you can use to type into Google to search for guest post opportunities in your niche.
Make a list of synonyms that are highly relevant to your niche. Even use synonyms which are ‘related’ but not necessarily directly.
tips for crochet beginners
chochet beginner tips
learn how to crochet
Guest Posting Keywords
Now you need to make a list of keyword phrases which will lead you to blogs where you can submit a guest post.
write for us
guest post submission
guest post contribute
You would then go to Google and type in your whole keyword phrases:
tips for crochet beginners “write for us”
crochet tips for beginners “guest post submission”
… and so on. Make sure you use the quotes “” for the latter part of the phrase so you get taken directly to the contribution page of the blog.
Compile a list of at least 30 blogs to start with.
#4 Vet The Blogs
After you have your list of potential blogs to write for, you need to vet them to make sure that they are worthy of your wonderful guest post submission.
It would be soul destroying to spend several hours writing a fantastic article only for it to receive no visitors to your blog or prompt any kind of action.
Things to look out for:
- Do blog posts get a healthy number of blog comments?
- How many social shares does each post get?
- Does the blog owner show how many email subscribers they have?
- Does the blog owner show how many blog readers they have?
Use your common sense to see that the blog has a community and has great engagement and interaction with its readers.
#5 Read The Guidelines
Make sure you reach the guest post guidelines of each blog. Some like guest posts of only 700 words, whereas some bloggers like to have at least 1,500 word guest posts.
Also make sure you know the style of blog posts the owners like and post.
Blogs have different approaches and styles of their guest posts, so make sure you look through your carefully honed guest blog list and write down what style of articles they like the best.
Do they like list posts? Do they like ‘how to’ tutorial style posts?
It’s important that you adhere to the rules and the type of posts that each individual blogger requires. Your chances of getting your pitches accepted will be much greater if you do this.
#6 Email Your Pitches
Now that you’ve read the guidelines and looked through previous guest posts on your chosen blogs, it’s time to choose three topics per blog.
Choose three topics for each blog making sure that the topics are very well suited to that particular blog and it’s style.
Then it’s simply a case of emailing or submitting a contact form with your topic pitches and waiting for a response from the blog owner.
Use the last worksheet, ‘Guest Post Submission Tracker’, to keep a track of who you emailed your pitches to, if they were accepted or not and when your guest post gets published.
So for your 7 day challenge, set yourself a goal of:
- Compiling a list of 30 blogs (make sure you vet them)
- Selecting three topics per blog
- Emailing the pitches to all 30 blogs
The rest is taken out of your hands as you’ll be waiting for responses from the blog owners and if they want to use one of your topics as a guest post.
It’s then just a case of writing your posts and getting them published.
Hopefully you’ll have at least fifteen guest posts published by doing this initial 7 day challenge. If you want more guest posts, simply do this challenge again and draft up another list of 30 blogs and do it all over again!
Good luck my friend!