Hello my friend!
So you’re seriously thinking about starting a blog as a business to make money from home?
Good for you!
… and I’m here to help you, so don’t worry.
I’ve been around the’ blogging block’ so to speak, so I do feel qualified to help you; if you need it.
If you haven’t already done so please read whether you’re cut out for the long, continuous road of blogging first.
It’s very important to know if this is the route you definitely want to take or it’ll be a big waste of your time otherwise.
So if you’ve done your background research and you do feel that blogging is for you, then here are five steps which will get you starting your own blog business within a week.
1) Choosing Your Niche
You must blog about something you have a passion for or at least an interest in with a desire to learn more about the subject. You simply cannot sustain the long haul of running a blog and writing about things that don’t interest you, you will soon get bored and give up – believe me I’ve been there!
Even if you think you haven’t got a hobby such as knitting, crochet or playing netball, there will be something you can blog about.
Do you have a keen interest in make-up? Do you know all about the Bobbi Brown collection or Bare Minerals? Make-up isn’t a hobby as such but it’s an interest that you can blog about, give make-up tips to your readers and be able to monetize it.
What about the health niche? Do you suffer from acne or are you an avid runner or gym enthusiast? You will be surprised about how much you know about a certain subject that you can teach or give advice to others.
Is Your Niche Profitable?
Once you’ve decided on your niche, you need to make sure it’s profitable.
Remember, if your sole intention to blog is to make money from it, then you need to be sure that your subject matter is profitable. You’d be surprised at how many niches that are actually not that profitable.
For example, your niche must not be too obscure in that only 200 people worldwide are interested in what you have to say and there’s no room for monetization.
You need a niche where you have a healthy following of readers (in the thousands) and you can earn money from related affiliate products and eventually your own products (whether that be information products or tangible products).
If you need further help, then may I suggest you read this blog post, How To Find a Money Making Topic For Your Blog, by one of my favorite bloggers Yaro Starak of Entrepreneurs-Journey.
Yaro is a great blogging teacher in that he teaches you how to make your blog as profitable as possible (he’s my mentor as i’m a student of his BlogMastermind course), so I have no hesitation to point you in the direction of his blog posts for further information.
2) Your Blogging Platform & Technicalities
Your Blogging Platform
Are you currently blogging on a free blogging platform such as Blogger ‘blogspot’ or WordPress or Tumblr?
If so, how would you feel if I asked you to invest in a little money to get your own domain name and web hosting and shy away from the ‘free stuff’?
The reason I say this is that I don’t feel comfortable advising you on how to run a blogging business and say that using a free platform is OK. I believe that it’s just too risky to run a money-making business blog whilst relying on a free third party blogging platform.
You will not own your blogging business, it could all be pulled from beneath your feet at any time and with no warning.
I’ve written a separate post on this subject. So if you do currently run your blog on a free platform, then please read How To Set Your Blog Up For Business.
Other Blogging Technicalities
Another thing about blogging is that you have to be very web savvy in that you’ll need to know a bit of technical stuff to run and promote your blog to it’s best potential. You don’t need to be a programmer but you need to know the majority of the following:
Blog publishing software;
Trackbacks, pings and tagging;
Search Engine Optimization;
Social Media marketing;
Partial v full feeds;
Email and traffic statistics;
General Internet marketing.
But not let’s freak out at this point, just take one step at a time and do things in ‘baby steps’.
3) Produce Quality Content
You should have at least five long, excellent blog posts before you start marketing your blog to attract traffic. Make your blog posts helpful to your readers. Give them tips, advice, ‘how-to’ information, lessons etc. – whatever fits your niche the best.
After your first five or so blog posts, post at least once a week after that. However, you must be consistent and not miss any weeks if you can help it. You will find that people will go back to your blog to look for new blog posts and you don’t want to disappoint them if you haven’t written any for a while.
Your initial focus should be around:
Developing quality content;
Building a readership/audience and
Building a community.
Monetization comes much more easily once you’ve got these three factors in place. Therefore at this point I don’t want you to focus on the money and just focus on building the foundations first.
As briefly mentioned earlier, you need to choose (or adapt) a niche where it’s big enough to have a healthy following.
The more visitors you get to your blog = The more money you make!
Don’t try to sell to your readers, just give them great information in your blog posts and then make them an offer at the very end by offering a product or an ebook to solve their problem. You can sign up as an affiliate for most products Online and get paid for selling ebooks at www.clickbank.com
You can also sell ad space on your blog and get paid every time someone clicks on one of the ads, this is called Pay Per Click (PPC) such as Google Adsense for example.
There are many ways to make momey from your blog, you just have to decide which avenue is best for you and relevant for your readers.
Related Guide: The Bloggers Guide To Monetization
5) Driving Traffic To Your Blog
- Chosen your niche
- Created a blog on WordPress
- Made ten quality blog posts
- Put Google Adsense and two affilate products within your blog posts
… you’re now ready to drive traffic to your blog.
Driving traffic to your blog is known as ‘Internet Marketing’ and is a huge subject on it’s own. Therefore, you’ll have to learn about Internet marketing to drive visitors to your site. But to get you started here is a list of some of the ways you can encourage visitors to read your blog posts (and buy your affiliate products):
- Social media (Twitter followers, Facebook fans, Linkedin friends)
- Guest posting
- Recruit affiliates (if you sell your own products)
- Blogger Outreach
- Press Releases
- Pay Per Click advertising
- Submit blog to blog directories
- Submit blog to niche directories
These are the most popular and effective ways to increase blog traffic.
The last thing you need to know is that you need patience. It takes a while to write all your content and then do marketing activities to get people visiting your blog. If you constantly work at marketing your blog and writing one quality blog posts each week, then after say six months you should start to see a few hundred people a month coming to your site and some of them clicking on Google ads and buying your affiliate products.
Keep at it and soon it will be a few thousand people a month and then hopefully a few hundred-thousand!
Further Reading in the ‘Start a Business Blog’ Series:
- What Type of Blogger Are You – Take the quiz …
- The 8 Different Blogging Business Models; which one do you run?
- Make Money Blogging: Are You Really Cut Out for It?
- 6 Blogging Mistakes Beginner Bloggers Tend to Make
- How To Set Your Blog up for Business